Sustainable companies are more profitable, report finds

As we embark on a new year (a new decade, in fact!) and look ahead to next week and another National Retail Federation conference and expo, I am inspired to pause and reflect for a bit on the successes of the past year. And the highlights that first come to mind are not from Microsoft but rather from our customers and partners – those retailers and companies supporting the retail industry with technology that have truly embraced our industry’s new normal – constant disruption – with fresh thinking and innovation. We often hear that every company is becoming a software company, and this feels especially true for the retail industry right now, as many across fashion, fast-moving-consumer goods, food service and more are building their own net new digital capabilities. We refer to this concept as tech intensity – not only using technology for technology’s sake, but also using it to build net-new capabilities to propel your business forward.