strategies – TheCircularEconomy.com

Circle Economy Launches Circle Lab to Crowdsource Circular Solutions for Humanity’s Biggest Challenge

ByThe Circular Economy Team December 3, 2022

The circular economy is a concept that provides new business strategies and economic policies to create value again and again and aims to achieve inclusive economic, social and environmental prosperity within the planet’s boundaries. The launch of Circle Lab follows the news that the global economy is only 9.1% circular and that the current linear system of production is failing people and the planet. “eBay has been at the heart of the circular economy since its founding over 20 years ago. The eBay Foundation believes that by using the power of technology to bring people together, the circular economy can help fuel the future of commerce. We are proud to support Circle Lab, a platform that accelerates creative problem-solving and entrepreneurial action towards a more circular economy,” said Amy Millington, President of eBay Foundation. During the past five years, Circle Economy has worked on hundreds of business cases, and supported businesses, cities and regions in imagining a new “circular future”. After bringing to life countless pilot projects, they have identified the need for a platform that not only captures ideas and encourages collaboration, but also ensures that those ideas see the light of day and are actually implemented. During a successful market validation phase last year, Circle Lab brought together a community of nearly 14,000 and co-created unique reverse logistics solutions for the mobile phone industry. Following this phase, Circle Economy launched the open-access knowledge portion of Circle Lab in August of 2017. The knowledge hub has since brought together nearly 2,000 circular economy enthusiasts who are now using the hub’s 750 case studies to share and further learn about the topic. “The launch of the knowledge hub and results of the market validation showed us that there is a high demand for a global community to engage and co-create circular solutions. The addition of a challenge environment is the next step,” said Friedl.
Read the full article at: www.duurzaam-ondernemen.nl

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New Case Study Report on Messaging the Circular Economy

ByThe Circular Economy Team December 2, 2022

As more companies commit to innovative circular economy and sustainability strategies and investments, there is an increased need to learn the best practices for successfully communicating these decisions externally. The Chamber Foundation recently published a case study and insights publication, Messaging the Circular Economy, which showcases (1) tactics companies are taking to educate customers on their circular products, ambitions, or service offerings, and the opportunity the circular economy represents in the United States; (2) perspective pieces from nonprofit organizations, communications and advisory firms, academia, and trade associations on how to communicate to external stakeholders about circularity; and (3) research on what messages resonate with which audiences. The case study publication covers approaches from a wide range of businesses, from internationally headquartered to U.S.-headquartered, publicly traded to privately held, business-facing to consumer-facing, and across industries, from consumer electronics to apparel. Communicating business relevance, shared responsibility, and corporate priorities about extending the useful life of products and services involves many tactics, exemplified and explained in the publication. Within the report, you’ll see details of video campaigns, graphics, white papers, and playbooks, as well as the value in transparency regarding lessons learned and approach rationale. The publication fills the gap in the literature on how companies can most effectively communicate about their circular ambitions, products, and service offerings. Businesses that want to understand how best to communicate such priorities can reference the examples and research insights featured in the report.
Read the full article at: www.uschamberfoundation.org