Last week, Tesla received a profusion of praise for “recycling 100 percent of its lithium-ion batteries.” And since the EV incumbent’s 2020 Impact Report was released last week, this headline has been aggressively stalking me. It has appeared in numerous newsletters, come up on calls and reappeared in my inbox in the form of emails from multiple colleagues, friends and family members.
I rarely cover a company’s impact or sustainability report. (The GreenBiz editorial ethos is typically to provide context and look more closely at the “how” and “why” of an initiative, rather than report on the announcement itself). If we’re being honest, I rarely ever read corporate sustainability reports in full. They often have an impossibly optimistic and congratulatory tone that’s a bit too saccharine for even my sweet tooth.
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