The big swing we need to mainstream sustainability

The traditional approach to economic growth granted many parts of the world access to goods and services, which would have been unimaginable just a few centuries ago. However, this has come at a significant environmental and social cost, which could ultimately affect the habitability of our planet. It is therefore crucial to find a solution to this problem, breaking the link between resource use and consumption. The circular economy could be the best way to achieve this goal, presenting both a challenge and an opportunity for business.