The business case for investing in sustainable plastics

Finally, I wanted to close by featuring a fashion show recently held at MIT, to transform trash into fashion, as The Tech reported in One designer’s trash is another’s treasure: With the fashion industry leaving one of the largest global footprints in the world, UA Sustainability seeks to raise awareness for environmental issues in its student body. And what better way than a fashion show? Last Friday, the seventh annual Trashion Show took place in Walker Memorial. It was organized and hosted by UA Sustainability to promote waste reduction and sustainability on the runway. The show featured the creative styles of 17 designers, and 19 models strutted down Morss Hall wearing trash and various plastics, metals, paper, and recyclable materials not usually associated with high couture. Sam Magee, Jessica Rosencrantz ’05, and Professor John Fernandez were judging to decide the top three designs and the “Next Top Model.” Rosencrantz ’05 was an  undergraduate at MIT, majoring in biology and architecture, co-founded Nervous System, and is now working as a designer and artist. Sam Magee is manager of the student arts programs including the Arts Scholars, the Creative Arts Competition, the MIT START Studio, and the Grad Arts Forum. “It’s always a blast to judge this,” Magee said during the show. Finally, Fernandez is a professor in the Department of Architecture and Director of the Environmental Solutions Initiative. He discussed plans to highlight some of the Trashion Show designs during Earth Day Week. The elegant black mermaid dress (“Curtain Call”) was stunning, resembling a well-fitting dress despite being made from a reused trash bag, curtain, zipper, and snaps. I wasn’t alone in my opinion; the design won the Audience Choice Award that night. Takes me back to my undergrad years – peak Punk period – when women wore black trash bags, but not for ‘sustainable’ reasons.