The Case against the Sustainability “Influencer” | The Voice Of Fashion
For pervasive transparency,“semi-green” Instagram influencers must be taken with a pinch of salt and the bar raised for fashion activism A recent collaboration between Ethiopian supermodel Liya Kebede’s fashion label Lemlem and Swedish clothing brand H&M that dropped on Earth Day (April 22) was seen as antithetical by some. They saw Lemlem’s avowal to slow and sustainable fashion, its commitment to transparency and empowerment of the African supply chain in conflict with H&M’s fast fashion model.
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