, The Jeans Redesign project | H&M US, TheCircularEconomy.com

The Jeans Redesign project | H&M US

, The Jeans Redesign project | H&M US, TheCircularEconomy.comIn order to transform the way fashion companies produce jeans, the Ellen MacArthur Foundation announced last year new circular economy guidelines tackling waste, pollution and the use of harmful practices, setting minimum requirements on garment durability, material health, recyclability and traceability. Joined by the H&M Group and several other major fashion brands, manufacturers and fabric mills around the world, “let’s redesign denim” became the collective vision and immediate challenge at hand. 

Read the full article at: www2.hm.com

, The Jeans Redesign project | H&M US, TheCircularEconomy.com

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