Jordan Davidson – Ireland is ready to say goodbye to plastic cutlery, plastic balloon sticks and grocery items wrapped in plastic.
If the local maritime industry fails to adjust to the changing global landscape, jobs could be lost and products could become more expensive, according to economists. Last week, in a BBC report, major firms Amazon, Ikea and Unilever pledged to support zero-carbon shipping by 2040. They intend to only ship goods through shipping lines that use zero-carbon fuel in two decades. Former Dean of the University of the Philippines School of Economics Ramon L. Clarete said changes that could lead to greater trade costs could impact jobs, such as those of seafarers, and the cost of goods. “Seafarers are employees of international shipping companies. The latter will have to adjust. If they can, seafarers would have to retrain themselves based on how shipping firms adjust,” Clarete told this newspaper.
According to Gartner, campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300% from a performance perspective. But we need to go further if we want to create a truly unified campaign experience for today’s audiences, and this starts with taking an honest look at how integrated your campaign model really is. Kantar Milward Brown’s ‘Art of Integration’ study, revealed that brands believe they are excelling at executing integrated strategies, marking themselves as 89% integrated. However, consumers were less convinced of the integrated nature of their campaigns, marking advertising “campaign fit” at 58%.
The United Nations has designed 17 Sustainable Development Goals (SDG) that are said to “form a blueprint for a better and more sustainable future for all.”…
Gills Onions, Oxnard, Calif., is celebrating a decade of sustainability initiatives by adding a solar energy project at its processing facility.