Diageo, has today announced the launch of a new sustainability initiative, for its Johnnie Walker blended Scotch whisky brand. The Next Steps initiative, is Johnnie Walkers most ambitious sustainability drive to date, and according to the brand, it will be putting the focus firmly on more sustainable socialising for everyone. Johnnie Walker launches new sustainability initiative. The initiative is a wide-ranging action plan that will see the whisky maker become more sustainable by design from ‘grain to glass’. The initiative is part of the brand’s ongoing efforts to reduce its environmental footprint, restore natural landscapes and reinvent how its whisky is made, distributed and enjoyed in every corner of the world.
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