These Are the Innovators Who Are Redefining “Sustainability”

Environmental, social and governance (ESG) considerations are increasingly important decision-making criteria for organisations to measure their activities and report progress.  When an organisation chooses a strong ESG profile, it demonstrates strong commitment, both to codes of practice and corporate values, and to current and potential investors and lenders. It is a mark of distinction among competition, and supports an organisation’s attractiveness to employees and customers, presenting a key financial incentive. Whereas, a lower ESG profile or performance will increasingly suggest apathy towards the interests of wider society – whether intentional or not.  Accountability is a powerful element in purchasing decisions, particularly in complicated and lengthy supply chains. Consumers want to know the background of service providers. Both employees and customers expect companies to stand for something with a positive social impact. For example, more than six in ten younger consumers closely consider a company’s ethical values and authenticity before buying their products.