Tourism Industry Innovation: Liyang Tea Festival Sets Benchmark for the Integration of Experiential Tourism Plus Sustainable Economy
China Liyang Tea Festival and Tianmu Lake Tourism Festival simultaneously kicked off in Liyang, a city in Jiangsu Province in Southeast China on April 10, marking the 30th year since the tea culture was first celebrated in 1991. Celebrations will run for a month, all themed around the “Year of Ecological Quality Consolidation and Improvement”, and to highlight the wonderful vitality, leisure and entertainment of Liyang, a series of tea-related activities will be held focusing on culture, tourism, technology, economy and trade as well as publicity and promotion. The opening ceremony was also innovatively broadcast live across multiple online channels.
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