KEEN, Inc., the footwear brand on a mission to make outside inclusive and accessible to all, today announced that Good Housekeeping awarded the brand the Good Housekeeping 2021 Sustainability Innovation Award for its Detox the Planet initiative that keeps perfluorochemicals (PFCs) and per-and polyfluoroalkyl substances (PFAS) out of its footwear. PFCs/PFAS, a class of about 5,000 fluorinated chemicals also referred to as “forever chemicals” are often used in water repellent finishes in every-day products. These toxic chemicals enter the environment where the chemicals, components and finished products are manufactured, through contaminated water or waste, and spread easily, posing health risks to humans and animals.
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