‘True Sustainability’ Will Take Three or More Years, Say UK Retailers –

As more companies commit to innovative circular economy and sustainability strategies and investments, there is an increased need to learn the best practices for successfully communicating these decisions externally. This publication, Messaging the Circular Economy, showcases (1) tactics companies are taking to educate customers on their circular products, ambitions, or service offerings, and the opportunity the circular economy represents in the United States; (2) perspective pieces from nonprofit organizations, communications and advisory firms, academia, and trade associations on how to communicate to external stakeholders about circularity; and (3) research on what messages resonate with which audiences.

Scoular on Tuesday announced the name for its new sustainable and innovative barley-based protein source for aquaculture and pet food: Emerge™. Emerge, both traceable and non-GMO, is the only barley-based protein for feed customers. 
“As the demand for clean-label protein grows, both the aquaculture and pet food industries are seeking alternative and sustainable plant-based protein sources,” said Scoular manager JC Olson. “Emerge is a high-quality ingredient to meet the demand for the feed ingredient supply chain.”

ALDI has committed to removing single-use plastic from all of its own-brand tea bags by the end of this year. The UK’s fifth-largest supermarket will replace the oil-based plastic sealant on the bags with biodegradable materials. It follows a similar move by Sainsbury’s in January. Aldi said the outer plastic wrapping on boxes will also be dropped. The move means 1.4 billion pieces of single-use plastic will be removed. Richard Gorman, of Aldi, said: “The changes we’ve made to our tea range will help us reduce our environmental impact and offer our customers even more environmentally sustainable options.” He added: “By the end of this year, all of our own-brand tea bags will be biodegradable and contain no plastic whatsoever.”

A circular economy enables us to restore natural ecosystems while still accelerating business and financial objectives. With 90% of CEOs seeing sustainability as important to success and 66% of consumers paying more for sustainable brands, the circular economy might be closer than we think—and it often starts in the supply chain.
Let’s look at a few examples. IKEA is on a journey to become more circular. Back in 2017, it developed its first designing for circularity guide, which helped define IKEA’s circular design. The results in the past few years have been impressive. In financial year 2019, the retail giant gave 47 million products a second life, 38 million products were resold through the as-is specialty shop, and more than 9 million products have been repacked back to the shelf.
Read the full article at: connectedworld.com