, Unilever invests in Alibaba Cloud’s technology for targeted digital marketing campaigns, TheCircularEconomy.com

Unilever invests in Alibaba Cloud’s technology for targeted digital marketing campaigns

, Unilever invests in Alibaba Cloud’s technology for targeted digital marketing campaigns, TheCircularEconomy.comE-commerce giant Alibaba has entered a partnership with Unilever to improve the personal care conglomerate’s digital marketing technology in China.  By using Alibaba’s Cloud service, Unilever will have access to AI and cloud-based technologies that are anticipated to improve the company’s omnichannel, online and offline activities.  The technology will also allow Unilever to track its customers’ buying patterns and e-commerce behaviour.
Read the full article at: www.cosmeticsbusiness.com

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