Unilever invests in Alibaba Cloud’s technology for targeted digital marketing campaigns
E-commerce giant Alibaba has entered a partnership with Unilever to improve the personal care conglomerate’s digital marketing technology in China. By using Alibaba’s Cloud service, Unilever will have access to AI and cloud-based technologies that are anticipated to improve the company’s omnichannel, online and offline activities. The technology will also allow Unilever to track its customers’ buying patterns and e-commerce behaviour.
Read the full article at: www.cosmeticsbusiness.com