Nine out of ten consumers have never heard of the concept ‘circular economy’, a new survey has found. The results, collated by The Pull Agency, reported that 87% of UK consumers do not know the term for the economic system, which is aimed at eliminating waste, despite 88% claiming to look for sustainability credentials when shopping for beauty and personal care products. In addition, only 9% of respondents said they have sent a jar back to a manufacturer for refills and only 14% have used a refill service, even though 15% of shoppers want more in-store refill stations to reuse existing containers.