Von Wong Art Installation Raises Awareness About Single-Use Plastic

We are always on the lookout for innovative partners who can assist us with technological advancements in measurement tools. Our partners help us to continually improve our reporting to ensure that our support has an impact where it is most needed.

Raw materials are crucial to Europe’s economy. They form a strong industrial base, producing a broad range of goods and applications used in everyday life and modern technologies. Reliable and unhindered access to certain raw materials is a growing concern within the EU and across the globe. To address this challenge, the European Commission has created a list of critical raw materials (CRMs) for the EU, which is subject to a regular review and update. CRMs combine raw materials of high importance to the EU economy and of high risk associated with their supply.

Nearly 800 million people globally are considered undernourished, and over 2 billion lack year-round access to adequate food. Many well-intentioned companies have attempted to address this issue, designing and selling affordable, nutritious products in developing countries. But unfortunately, these companies often forget one factor that is key to achieving their impact goals: Nutritious food products must be consumed frequently and consistently in sufficient quantities to produce positive health impacts. This in turn requires food companies to create consumption routines for consumers, while ensuring constant product availability. While penetration (i.e., the percentage of potential consumers who actually consume their products) has always been a key metric for food companies, few of these businesses focus on ensuring high consumption frequency for their products – including the companies marketing nutritious foods.