Webinar – Sustainable Content Marketing

The fashion for «conscious» consumption drives the majority of buyers to the idea of replacing animal products with technological progress. The grocery basket choice varies based on the personal capabilities of the body or environmental conditions, as well as compassion for the animals.  As a result, not only will plant-based products continue to displace other positions from stores, but there will also be tremendous innovations in the generation and laboratory cultivation of cellular meats, seafood and dairy products.  This article touches on meat products. According to the Nations Food and Agriculture Organization, the demand for meat in 2050 will double, and the ability to produce enough food will simply be impossible.

The Woolmark Company, On and SALEWA have announced the prize winners and 12 innovative finalists’ concepts for the Woolmark Performance Challenge 2021 – the preeminent ideas platform for the sports and performance market.  This year, the Woolmark Performance Challenge partnered with two brands for the first time: Swiss running specialists, On, and Italian skiwear experts, SALEWA. On challenged participating students to explore apparel innovations that respond to the highest demands of performance for modern outdoor runners, whist maximising fashion-forward wearability. Whilst SALEWA asked entrants to innovate low environmental-impact fabric technologies to create thermo-regulating apparel for mountain activities.  The Woolmark Performance Challenge is a world-leading incubation program for tertiary students. It encourages innovative thinking resulting in ground-breaking ideas whilst fostering the education and development of the next generation of game-changers. From more than 400 entries from across the globe, the 12 most promising ideas were selected as finalists, before judges selected the winners for each category.