Why Should Consumers Care About Sustainability?

Understanding soil biodiversity driven processes function, and delivery of ecosystem services, are crucial to promote knowledgeable functional diversity management to prevent crossing tipping points. We discuss options to prevent passing tipping points, by the governance of “functional diversity” across the biophysical, economic, and societal levels using southwestern Amazonia as blueprint. One of the main challenges to prevent crossing ecosystem thresholds of one state to the other is the rapid and often irreversible nature of tipping points. Additionally, in coupled natural and human systems, the impact of tipping points is not always recognized as a threat, and people usually see no reason to change their behavior towards ecosystem degradation as long as their livelihood, health, or economy are not impaired perceptibly. As such, addressing tipping points is complex, and requires a multi factorial analysis, and integration of natural and social sciences to understand the underlying processes governing ecosystem health and good science communication to engage society.

The professional basketball player, Chris Paul, is bringing plant-based vending machines to HBCU colleges. The Phoenix Suns point guard recently invested in Koia, a plant-based drink company, and now, his vending machines would be filled with plant-based drinks and protein shakes. He will make sure that every historically black college campus gets these plant-based vending machines. Koia CEO and Co-founder Chris Hunter, said, “We are thrilled to partner with Chris Paul because he’s an exceptional human being on and off the court, embodying the power of plant-based nutrition. We are aligned with Paul around a vision of the future where everyone has access to healthy food and look forward to working together to make that a reality.”