Zara makes a bold commitment to sustainability. Is it greenwashing?

America’s leading plastic companies today outlined five sustainable actions Congress can take immediately to grow the circular economy for plastics through a comprehensive, national strategy. The strategy includes a national standard that all plastic packaging contains at least 30% recycled plastic by 2030, development of an appropriate regulatory system that enables rapid scaling of advanced recycling, and an American-designed producer responsibility system for packaging that raises critical funding dedicated to improving recycling access, collection and education for all materials. “It’s time to accelerate the circular economy for plastic packaging,” said ACC’s Joshua Baca, vice president, plastics. “We need Congress to act on a comprehensive national strategy that will capture the value of used plastic by engaging the entire plastics value chain, from plastic makers to brand companies to all Americans.