Brian Reilly, founder and chief executive of Singapore-based container reuse startup Muuse, has passed away.
The American circular economy entrepreneur was 41 years old.
Reilly conceived the idea of a cup reuse system while on a plane from Bali to Shanghai in 2018, and the platform, with a mission to end single-use plastic containers has since established operations in Singapore, Hong Kong and Toronto.
In a statement on Facebook, the company said it had “lost a star from our sky.”
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