The fashion label Stella McCartney sources its materials from sustainably-managed forests. Miyoko’s Creamery, the vegan cheese brand, launched a program to help struggling dairy farmers transition to plant-based alternatives. Elate Beauty, the ethically-made cosmetics company, has diverted more than 10,000 kgs of waste from landfills—so far. In recent years, brands have stepped up and committed to more sustainable practices. In honor of Earth Day 2022, we wanted to take a closer look at what commercial photographers can do to help raise awareness about climate change and the protection of our environment, while also helping companies and consumers realize their goals.
Nafeez Ahmed: Early warning of civilisational collapse by early to mid 21st century startlingly prescient – but opportunity for transition open…
According to Gartner, campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300% from a performance perspective. But we need to go further if we want to create a truly unified campaign experience for today’s audiences, and this starts with taking an honest look at how integrated your campaign model really is. Kantar Milward Brown’s ‘Art of Integration’ study, revealed that brands believe they are excelling at executing integrated strategies, marking themselves as 89% integrated. However, consumers were less convinced of the integrated nature of their campaigns, marking advertising “campaign fit” at 58%.
Researchers in Florida have rediscovered a rare species of bee, the blue calamintha, that was last seen in 2016, prompting some to fear it might have gone extinct due to commercial citrus farms.