Outlaws Sustainable Oat Products Drops A Versatile Design System | Dieline – Design, Branding & Packaging Inspiration

Fraunhofer Institute UMSICHT, SABIC and Procter & Gamble (P&G) have announced their collaboration in an innovative circular economy pilot project aimed to demonstrate the feasibility of closed-loop recycling of single-use face masks.
The billions of disposable face masks used during the COVID-19 pandemic is raising environmental concerns, especially those that have been thoughtlessly discarded in public spaces. Apart from the challenge of dealing with such huge volumes of essential personal healthcare items in a sustainable way, simply throwing the used masks away for disposal on landfill sites or in incineration plants represents a loss of valuable feedstock for new material. “Recognising the challenge, we set out to explore how used face masks could be returned into the value chain of new face mask production,” said Dr Peter Dziezok, director R&D open innovation at P&G. “But creating a true circular solution from both a sustainable and an economically feasible perspective takes partners. We therefore teamed up with Fraunhofer CCPE and Fraunhofer UMSICHT’s expert scientists and SABIC’s Technology & Innovation specialists to investigate potential solutions.”

In this session, we’ll explore the role that packaging design plays in food waste. We’ll look at where food waste occurs in the supply chain, focusing on retail and consumer environments and reviewing the data for why food is thrown away by consumers. We will take a closer look at how packaging design can help prevent food waste, but also how many of today’s packaging choices and formats are causing additional food waste. ReFED will share their latest food waste data and analytics, offering insights into how packaging adjustments, such as active packaging, spoilage prevention, and design changes, are a key strategy for reducing food waste.