Startups that want you to keep clothes for longer and waste less food are winning over investors backing the circular economy
PlacementStartups that pioneer a “circular economy” — decoupling commercial growth from the consumption of finite resources — want to win over a new generation of climate-conscious consumers.
The clothing-repair app Sojo is among the startups leading the charge.
The London-based company offers clothing repairs and alterations through a food-delivery rider-style model. Users book through an app, and a rider collects the item, which is taken to a seamster and returned within five days.
The average consumer in 2016 bought 60% more clothing compared to 2000 but kept each item half as long, according to a McKinsey report that year. At the same time, protecting the environment is a top stated concern for millennials and Gen Zs, more than a quarter of whom say their buying habits have been influenced by a business’s impact on the environment, according to Deloitte.
Read the full article at: zicutake.wordpress.com
