We need to empower innovation stakeholders in rural areas: EC forges cooperation to unlock rural hubs potential –

Green Pea is Italy’s first green retail park and to celebrate its inauguration, designer Cristina Celestina created Calatea Green – a chair made to follow the circular economy model! Calatea Green was born from the company’s original piece, Calatea chair which was given a sustainable design refresh. Calatea Green uses eco-friendly materials and organic aesthetics to fit in the Green Pea retail park. In fact, Celestina reinvented each element of the original Calatea chair’s design after becoming aware of the impact it had on the environment. The green chair’s padding is crafted from recycled PET fabric which is sourced from water bottles – it is both recyclable and compostable. For the legs, Celestina has used FSC-certified ash wood which was sourced from responsibly managed forests with controlled logging.

Calik is doubling down on its circularity goals as the newest addition to the Ellen MacArthur Jeans Redesign project. Launched in 2019, the initiative set out to scale circularity in denim design by setting universal guidelines surrounding durability, material health, recyclability and traceability. Requirements were developed in partnership with representatives from various points in the denim supply chain, including brands, manufacturers, mills, recyclers and academics. After two years, it has garnered support from 94 leading denim organizations, and facilitated the development of more than half a million pairs of circular jeans. Already a champion of circularity, the Turkish denim mill announced that the decision to join the initiative will help drive new innovations from within.