Rely on scientific data to make the right decisions about plastics and single-use packaging, not those that are politically expedient.
Green consumption has become an important academic and practical topic. However, a recurring theme in the literature has been the attitude‐behavior gap in green consumption. Taking the cognitive view in studying consumer behaviors, this study theoretically developed and tested two key moderators to the relationship between green consumption intention and behavior, namely green product availability and perceived consumer effectiveness. Under high levels of the moderators, the relationship between the intention and the behavior were hypothesized to be stronger.
Bustle Digital Group has acquired Nylon, and plans to bring back the magazine’s print edition for special major events like Coachella.