THE WHAT? Colgate-Palmolive has begun the switch to a first-of-its-kind recyclable toothpaste tube and will share the technology. THE DETAILS The company’s Tom’s of Maine has unveiled the first tube recognized by the Association of Plastic Recyclers. The brand will debut the tube for its Antiplaque & Whitening toothpaste and complete the switch across all of its toothpastes in 2020, when the Colgate brand will initiate the transition in Europe and North America.
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