EE extends in-store phone repairs to boost circular economy

Following the re-opening of its stores on April 12, EE has announced that it’s extending one-day in-store phone repairs to 17 of its stores in the West Midlands bringing the total to 85 stores across England with plans to expand to more of the UK later this year. The move should decrease electrical waste and bring more credence to the idea of a circular economy where goods are used to their fullest extent.

The firm cited worrying research that said 60% of customers were likely to throw their broken phone away before attempting to get it fixed. EE has been repairing phones since 2005 with 60,000 repairs conducted each year. Its services are approved by Apple, Google, Huawei, and Samsung and cover cosmetic damage, network calibration functions, Bluetooth, Wi-F, NFC, Battery, Display, Audio, Camera, and Software issues.

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