Enablon and Me: When an Unsustainable Old Man Met the Sustainable Company

Stéphane Arditi and Chloé Fayole are members of Coolproducts, a campaign led by the European Environmental Bureau (EEB) and ECOS to ensure that EU product policy works for the environment and citizens. Europe’s ‘take-make-use-throw’ economy is costing consumers money and depleting the world of finite resources. Every day we buy products that don’t last as long as we would like. Cracked smartphone screens, weak laptop batteries, faulty printers. We’d like to fix them, but instead end up replacing them because repair costs are too high and spare parts are not made easily available by manufacturers. The current situation is unsustainable for governments and businesses that are highly dependent on virgin raw materials imported from far-away countries, despite solutions already available in Europe to improve repair, reuse and recycling. The good news is that we have the means to reverse this trend through better product policy. Look no further, Europe already has a solution. With 80% of the environmental impacts of products determined at design stage, product design has the potential to increase repairability, durability and recyclability of products. Part of the EU legislation on product design known as Ecodesign and Energy Labelling has already set out durability requirements for certain products such as vacuum cleaner motors and light bulbs. But it has so far mainly focused on making fridges, TVs and other appliances more energy efficient. Given its success, why not include more requirements to make products that last longer and are easily reparable and recyclable? The Ecodesign Directive gradually removes from the market the least efficient products by setting standards that demand a certain level of performance. Meanwhile, the Energy Labelling regulation pulls consumers towards the best products by giving them an impartial A to G ranking based on their energy efficiency. Through these laws, the EU has already succeeded in cutting carbon emissions and energy bills. The European Commission estimates that by 2020 every home in Europe will see their energy bills reduced by nearly €500 per year. Greenhouse gas emissions will also be cut by 319 megatonnes per year, that’s equal to taking about seven million cars off the road. 
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To most people, a solar farm or a geothermal plant is simply a power producer. Scientists and engineers see far more potential. They envision offshore wind turbines capturing and storing carbon beneath the sea, and geothermal plants producing essential metals for powering electric vehicles. Electric vehicle batteries, too, can be transformed to power homes, saving their owners money.  “In a 2021 study, we showed that covering all 4,000 miles of California’s canals with solar panels would save more than 65 billion gallons of water annually by reducing evaporation. That’s enough to irrigate 50,000 acres of farmland or meet the residential water needs of more than 2 million people,” writes engineering professor Roger Bales of the University of California, Merced. They would also expand renewable energy without taking up farmable land.