EU Council adopts ban on single-use plastic products

Nearly 800 million people globally are considered undernourished, and over 2 billion lack year-round access to adequate food. Many well-intentioned companies have attempted to address this issue, designing and selling affordable, nutritious products in developing countries. But unfortunately, these companies often forget one factor that is key to achieving their impact goals: Nutritious food products must be consumed frequently and consistently in sufficient quantities to produce positive health impacts. This in turn requires food companies to create consumption routines for consumers, while ensuring constant product availability. While penetration (i.e., the percentage of potential consumers who actually consume their products) has always been a key metric for food companies, few of these businesses focus on ensuring high consumption frequency for their products – including the companies marketing nutritious foods.