Plastic is a global scourge and accounts for up to 12 percent of Thailand’s total waste every year, amounting to a total of 2 tons according to the Pollution Control Department. Pollution — a related issue given the toxins released when plastic waste is burned or dumped into waterways — presents a range of problems for Thailand. Thailand’s air includes two times the limits set by the World Health Organization for dangerous chemicals, and 32,000 premature deaths in Thailand were attributed to air pollution in 2020. Moreover, the country is ranked sixth in the list of the world’s worst offenders for dumping plastic waste into the sea according to Siam Commercial Bank’s Economic Intelligence Center. Tackling these interconnected issues quickly will take systemic change — and new ways of engaging and collaborating among stakeholders across the entire value chain — from policymakers and producers to consumers.