H&M called out for their sustainability marketing

The World Bank predicts that global annual waste generation will have reached 3.4 billion tonnes by 2050. That’s almost a 75 percent increase on the 2 billion tons we generate today. Building a circular economy will play a crucial role in reducing this forecast. Here, Mats W Lundberg, head of sustainability at global engineering group Sandvik, looks at why circularity needs to be considered from the initial design process; otherwise, it’s already too late. Product lifecycles traditionally follow a linear economy, where materials are transformed into products that are then used and thrown away in a ‘take-make-waste approach. This is unsustainable. The primary principle of a circular economy is keeping assets in use to create a responsible way of using resources while reducing waste. Circularity is crucial in closing the loop of product life cycles.

Help for handling a tough business – “It is no secret that farming is a tough business,” the workshop description says. “It’s physically, emotionally, and financially  draining, is reliant on the willpower and fortitude of its owners and managers, and is governed by markets, regulations, and weather beyond our control.”  Mendell is a “farm owner and mother who has worked through diagnosed anxiety and OCD disorders and created systems to help reduce stress on her own farm,” the workshop description says. Cabral is a rural mental health advocate and service provider.