Liberia and Colombia: A Dual Test of Supply Chain Sustainability

In the US, social commerce retail earnings are predicted to reach nearly $80 billion by 2025. When you consider that 4.59 billion people, or 57% of the global population, currently use social media, social commerce is a no-brainer when it comes to getting your brand in front of more people. But how do you make sure your brand stands out from the increasing competition? How do you boost your ecommerce sales via social media apps? Brands need a solid understanding of their target audience’s shopping preferences and how they can use social commerce tools to provide a top-quality customer experience. Here, we take a closer look at the social commerce trends, statistics, and predictions shaping the final months of 2022 and the beginning of 2023.