Valeria Horton finished college in May 2020, two months after the COVID-19 lockdown had stopped everything in Mexico. With a stagnant economy and few job offers for recent graduates, Valeria decided to take advantage of the crisis to start a business. This is their story and with the sole objective of promoting their entrepreneurship, I pitch the idea to them. Like many other graduates, Valeria started looking for work after finishing her Communication studies, but the process was very complicated. “There was the pandemic and there was, well, there is a crisis, so I decided to start a project. I did not want to wait and I wanted to start this so that there are no more pandemics in the future, “he says.