Nike Sustainability Efforts: The ‘Move to Zero’

Commissioned and published by Convergences in their Social Entrepreneurship Barometer Ebook (in French). Since 2011, Convergences has published the Social Entrepreneurship Barometer which presents the key issues and trends in the social entrepreneurship sector in France and internationally and promotes good practices in the sector. In 2015, nearly all nations signed the Paris Agreement, vowing to limit temperature rise to well below 2-degrees, and ideally 1.5-degrees. But by 2025, there is a 40% chance of at least one year being 1.5-degrees hotter than the pre-industrial levels; in other words, we’re at risk of failing the Paris Agreement’s goal. What has gone wrong?

Serial 1, the electric-bike company started by the US motorcycle maker Harley-Davidson in 2018, signals an progression of the bicycle industry’s business model and independent development. However, most of its models would not qualify for a proposed tax credit in President Biden’s infrastructure bill.  Sales of electric cars have received an estimated $10 billion in US tax credits, but electric bikes could finally get some of that assistance from the federal government. Last month, the “Build Back Better” spending bill passed the House and it is now waiting for a decision in the Senate. The 2,000 page bill contains a 30% tax-credit for up to $3,000 spent on a new e-bike, but excludes models that sell for more than $4,000.