Sustainability a crucial success factor for Heineken

In the middle of the Sahara desert on the western border of Algeria, refugee camps hosting tens of thousands of people rely completely on humanitarian aid: Water, food, and other basic supplies come in on trucks. Trash, on the other hand, doesn’t really leave; until recently, all the waste from the camps was dumped nearby in the desert into an ever-growing pile of plastic. But at a new recycling center at one of the camps, refugees are now turning that plastic trash into furniture and other products that they can use.  Precious Plastic, an organization with a DIY recycling system developed by a Dutch designer who wanted to make recycling more accessible, helped set up the center after the United Nations refugee agency, UNHCR, put out a call for solutions to help with the waste challenge at the camps.