Sustainability has roared to the forefront of corporate priorities, with 73% of surveyed executives saying their organizations have set a net-zero carbon emissions goal. Customers, employees, investors, business partners, and governments are pressuring corporate management and boards to place sustainability at the top of their corporate agendas.
In fact, recent IBV consumer research revealed that more than 2 in 3 global respondents consider environmental issues to be significantly important to them personally—and they say they’re willing to change their consumer behavior accordingly.
Companies are taking notice. 53% of surveyed organizations view environmental sustainability as one of their top priorities within 3 years, up from 39% that consider it a top priority today.