New chemical recycling process preserves material performance without downgrading. Sustainability is becoming more important to consumers. As a result, manufacturers and engineers are beginning to look for more ways to build sustainability into the life cycle of products. One concept gaining traction is the circular economy. According to the Ellen MacArthur Foundation, an organization dedicated to promoting a circular economy is one that focuses on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. For products made from commodity plastics, a transition toward a more circular economy could mean less packaging, a transition from nonrecyclable materials such as composites or multi-materials to more recyclable alternatives, and an increased use of recycled materials.