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Full article: Sustainability certification as marketisation: Rainforest Alliance in the Sri Lankan tea production industry
Unsustainable production is a root cause of numerous social and ecological problems. Whilst sustainability certifications face criticism for exacerbating greenwashing, comparative studies have identified improvements in social and ecological outcomes on certified farms. In this paper, we investigate the process by which a sustainability certification can enable a production industry to move beyond mere greenwashing. We conceptualise sustainability certification as a process of marketisation, organising economic activities within a production industry in ways that can enable new forms of thought and action. To examine this marketisation process, we study the case of Rainforest Alliance certification in the Sri Lankan tea production industry. We draw on an extensive six-month period of fieldwork, involving 74 semi-structured interviews with people working across the industry. We find that accounting devices deployed in this marketisation process create new visibilities within the industry to distinguish sustainability-certified tea as a marketable economic good, to equip producers to become economic agents capable of participating in markets for sustainability-certified tea, and to construct an economic exchange connecting supplies from certified tea estates with demands from ethically minded consumers. Our findings contribute to research on accounting for sustainable development, shedding light on the process by which, despite ongoing concerns regarding greenwashing, sustainability certifications can bring about positive impacts on social and ecological outcomes.
CDL leads in top sustainability benchmarks
Top Singapore company on 2019 Global 100 most sustainable corporations First and only Singapore company on 2018 CDP A-List for corporate climate action Only…
Sustainability
Our smart mobility solutions combine energy-conserving technology with optimal safety, reliability and cost efficiency. Pushing ever further, we focus on developing environmentally friendly products that stand the test of time by operating efficiently for decades to come.
Crwe World | Ralph Lauren Debuts Team USA’s Closing Ceremony Parade Uniform and Apparel Collection, Featuring First-To-Market Innovations in Sustainability
Ralph Lauren today unveiled the Team USA Closing Ceremony Parade Uniforms and apparel collection for the 2020 U.S. Olympic and Paralympic Teams. For these Games, Ralph Lauren worked to use more sustainable materials and manufacturing practices across the Team USA collection. The Company has developed and invested in ground-breaking innovations in sustainable materials and manufacturing technologies that will debut with this collection and will have global, industry-changing implications.
Center for Sustainability Solutions hosts art competition
The winner’s art will be used on all of the new Center’s materials.
Lamont says state is meeting metrics for May 20 reopening
The state has performed just under 45,000 COVID-19 tests in the past week. The goal was 42,000 tests per week.