UK under dangerous pressure to lower its sustainability commitments
Despite promises, it’s hard to deny that the UK’s standards on agriculture, air pollution, and climate change are under threat.
Source: theconversation.com
Despite promises, it’s hard to deny that the UK’s standards on agriculture, air pollution, and climate change are under threat.
Source: theconversation.com
TV presenter Kay Burley, 58, from London, called out flight company British Airways for the amount of single-use plastic used to package their items on-board. Twitter users had mixed views.
Sustainable Marketing – These sustainable marketing innovations range from eco-conscious beer brand initiatives to reusable water bottle pop-ups. Notable alcohol brand i…
It’s no secret that smartphone production is not an ethical or sustainable industry.From the workers who mine the materials, all the way through to the fa…
Finnish startup Betolar is a new materials startup specialised in new geopolymer based carbon neutral construction materials for the construction industry and circular economy.The company has just announced closing a €2 million funding round, led by Voima Ventures, and joined by Taaleri Sijoitus …
According to Gartner, campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300% from a performance perspective. But we need to go further if we want to create a truly unified campaign experience for today’s audiences, and this starts with taking an honest look at how integrated your campaign model really is. Kantar Milward Brown’s ‘Art of Integration’ study, revealed that brands believe they are excelling at executing integrated strategies, marking themselves as 89% integrated. However, consumers were less convinced of the integrated nature of their campaigns, marking advertising “campaign fit” at 58%.
Consumer sentiment around consumption is shifting and the cosmetics industry must start reducing offerings and making sustainability a side effect, rather than selling point, says a futurologist.